What is a landing page?

When we talk about landing pages in today’s blog, we’re talking about a single page that sits on a website, that is about 1 specific topic. It is usually made to match a particular part of a paid advertising campaign, such as PPC with Google Adwords.

For example, if I decide to create an ad for Pulley Media that says: “Fantastic SEO Marketing Company,” you’d expect that ad to lead you to a page about SEO, as opposed to being about social media or another part of internet marketing.

The role of a landing page is to address exactly what is included in the ad that the person clicked on, and get them to call you or fill out a contact form.

Why is this important?

An effective landing page translates into either a contact, or a sale on a regular basis. If it’s not doing so, it’s probably failing to offer what the customers are seeking. As a result, your potential customers are visiting the page and immediately leaving without taking any action.


How to Improve your PPC Landing Page


Step 1: Creativity

If you want to improve, you have to get creative. Ensure that your brand is recognizable as well as your business idea. Do this with the use of SEO content that is short, clear, and concise, and in your very own words. This is the only way the customers will understand what your brand can do for them. Including appropriate and quality images of the products will also help the customer decide on exactly what he or she wants.


Step 2: Openness

Secondly, you have to be open with the potential customers. There is nothing as disappointing as telling your customers you are offering free trial, only for them to click and be asked to pay. Be specific on the number of days you are offering trial for the product if any. In addition, give all the details pertaining to a sale. When all the details and benefits are presented, it is easier for a customer to make a quick decision to purchase.


Step 3: Consistency

It is important to stick to what you have to offer, even if it means having seasonal landing pages. If your customer clicks on an ad about warm clothing for the winter, only to find a page full of summer clothing, they are likely to leave your page.

Your ad text should always be matched to exactly what is on the landing page, even if it means running many different ad groups.


Step 4: Call to action

Include your phone number, and a large contact form on your landing page design. Enticing people with rewards for filling out the form is also a great idea. Free shipping, a complimentary 2 week subscription to an e-newsletter on how to use your product, and a no-hassle return policy are all ways that you can push for the conversion.

Remember, some customers will be happy not buying at all, because either something tells them they are better off without the product or because they remember prior financial commitments. It is up to you to motivate them to buy by using effective terms to urge them to try, contact you or view your other products.


Step 5: Accessibility

Speed matters a lot for online shoppers. If it takes a lot of time to load your page, the customer might just move on to another one. Make it possible for potential customers to reach your page quickly, and take the actions they need to take.


Remember Pulley Media loves you.

As always, if you get stuck, we’re here to help you! Contact us for an assessment of your Adwords campaign, and we’ll be happy to take a look.