SEO Gets Your Business Found Online

SEO, or Search Engine Optimization, has come a long way since its early days on the internet. In Fuquay-Varina (near Raleigh), our digital marketing team continually adapts to Google’s ever-changing algorithms. We fine-tune websites for optimal performance and stay updated on the latest advancements in search engine technology, ensuring your online presence stays strong.

Websites Need to Constantly Evolve

In the ever-changing digital landscape of Raleigh and Fuquay Varina, your clients’ needs are constantly evolving. Stay ahead of the curve with a dedicated SEO agency that delivers effective solutions to keep your website up-to-date, secure, and user-friendly. Our tailored SEO strategies cater specifically to businesses in Raleigh and Fuquay Varina, ensuring your online presence meets the growing demands of your local clientele. Don’t miss out on potential customers—partner with us and experience the benefits of a cutting-edge, customer-focused approach that drives tangible results for your business.

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SEO for Small Businesses

In today’s fiercely competitive market, small businesses can thrive by carving out a niche and leveraging the power of SEO and local optimization. By focusing on a specific audience and offering tailored solutions, you can establish your brand as an industry leader and outshine larger competitors.

Start with a well-designed and well-written website that reflects your brand’s identity and caters to your target audience. A visually appealing, user-friendly website not only strengthens your online presence but also builds credibility among potential customers.

Next, invest in a robust SEO strategy to optimize your website for search engines and attract organic traffic. Focus on keyword research, quality content, and link building to improve your site’s ranking and visibility. Don’t forget to utilize local optimization techniques like Google My Business listings and location-based keywords to ensure you’re reaching customers right in your own backyard.

By implementing these tactics, you’ll solidify your brand’s credibility, gain a significant edge over competitors, and ultimately drive more business. Capitalize on your market visibility, engage with your audience, and nurture existing customers to sustain growth and success in your niche.

So, take the plunge and harness the power of niche marketing, SEO, and local optimization to propel your small business to new heights – the sky’s the limit!

The Steps We Take

It all starts with a preliminary discussion to understand client’s market, objectives, primary competitors (local and nationwide, if applicable). We’ll need access to your site and hosting provider, so be sure to have those handy. Our initial work looks like this:

  • Ensure Analytics and Webmaster tools are installed and linked
  • Prepare a .xml sitemap and submit to Webmaster tools
  • Research existing rankings (if applicable) and target keywords; review this with the client
  • Prepare a keyword map, matching sitemap pages to their own target keyphrases or terms
  • Run site auditor software to identify structure issues
  • In the event of content issues (either duplicate content or low word count), prepare a timeline to present to the client with a plan of action to deal with the content.
  • Optimize all images on the site with alt and title tags
  • Prepare unique meta tags (titles and descriptions) for review
  • Fix error pages, apply redirects as needed
  • Fix broken links
  • Check for robots.txt IP canonolicalization
  • Create a news or blog section to encourage posting of new, relevant content.
  • Link the internal pages to one another with appropriate anchor tags (careful not to over-optimize, the entire sentence should be relevant not just the anchor text).
  • Correct the HTML errors on the website (if found)
  • URL optimization (this may be done over time if there are many existing pages that already have ranking)
  • Header tags optimized on all pages
  • Schema markup setup
  • Profile created in social networking sites
  • For sites needing local rankings, create profiles for them in all of these pages (check if they exist before potentially creating a duplicate)

After these initial steps are done, we begin the “Google dance”. We watch your keywords for fluctuations in ranking, and respond accordingly with onsite changes and links built. We also see how your customers respond, and which pages on the site perform the best.