What

Our PPC campaigns get you more qualified leads and amplify conversions.

Pulley Media – The Triangle’s PPC Agency

Hiring a PPC agency in RTP to manage your Google Ads campaigns is one of the fastest and most effective ways to drive qualified customer traffic to your website. Pulley Media specializes in creating cost-efficient online paid advertising solutions. We get you more qualified leads and amplify conversions for your business.


Research

Analysis

Strategy

We create for clients worldwide

We always begin with industry-specific keyword research, and recommending a budget. We consider it absolutely necessary that we become well-versed on your industry, prior to beginning any work.

The PPC Process

  • Keyword Analysis
  • Identifying the target audience(s)
  • Writing Ad Copy

  • Setting up sitelinks and extensions
  • Reviewing the calls-to-action on the target landing page
  • Installing conversion tracking

  • Launching the campaign
  • Monitoring performance
  • Continuously identifying areas for improvement, and optimizing

If it were easy, everybody would do it. We're here to answer your questions.

FAQ about Pay Per Click Marketing

Pulley Media has managed campaigns ranging from $1,000 to $100,000 a month. We consider PPC to be a cost-efficient solution when there’s no budget for large-scale print placement, and television ads. Even with smaller budgets, the goal of getting the greatest return for our clients always remains the same.

Before beginning Google Ads, we need to review your goal. If this is to send your customers to your website, is there enough information about your product/service there? Are there opportunities to contact you? Do the link work? We’re a results agency. We want the site to be ready to perform when we hit “go” on your campaigns.

With Ads, you can begin getting your product or service in front of an audience quickly. Although budgets are increasingly competitive, PPC advertising can get you a return on your investment faster than traditional SEO, which is generally run in tandem.

SEO means getting your site to rank in the unpaid results area of Google, and often in Google MyBusiness (the map area) as well. SEM means running ads to put your brand front-and-center, fast. If you turn those ads off, you stop being seen. We recommend running SEO and SEM campaigns together, so organic results take over when paid ad budget runs out.

As a search engine, Bing has less than 10% of market share. So, we do not encourage Bing Ads if your overall goal is high traffic volume. That said, less people advertising with Bing can sometimes mean a lower cost per click, so your budget’s reach is extended.