“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos, CEO, Amazon.com

Defining Your Brand Identity

Coca Cola branding

Working with you to establish your brand is one of the most important steps that we, as your marketing team, need to take. Branding can refer to details such as your logo, fonts used, colors, and pre-approved images. This can even be expanded to the smells, sounds, and tastes that you experience when entering their store or trying their product … for example, everybody knows what “Snap, Crackle, Pop” means. The more we consistently share your brand, the more brand awareness grows.

For example, take a look at the image on this page.

You probably registered that this was a can of Coca Cola, well before you realized that it was written in Chinese. This is a perfect example of a very strong brand identity. The name, tagline, and logo are all different, but the style remains iconic and recognizable even with varied elements.

At Pulley, we will spend time researching your brand history, and working towards achieving the style and attitude that meets your needs. This can mean rebranding your company, or just some tweaks. We pride ourselves on being a boutique marketing agency that helps small businesses grow, by caring about each detail that defines who you are.