“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos, CEO, Amazon.com

Defining Your Brand Identity

, Branding, Pulley Media: Digital Marketing

Working with you to establish your brand is one of the most important steps that we, as your marketing team, need to take. Branding refers to the iconic details that make your company unique.

This means your logo, yes – but it means so much more! 

When we talk about branding, we mean:

  • Mission statement
  • Fonts
  • Logo
  • Brand voice (passive, casual, formal, educational, whether or not slang/jargon is used…)
  • Color palette
  • Emotions elicited
  • Target market
  • Tagline

This can even be expanded to the smells, sounds, and tastes that you experience when entering a physical store or trying a product. Scent marketing is a huge “hidden” part of marketing used to generate a sense of familiarity among shoppers. The Gap and its company of brands are all great at this.

The greater the consistency among your brand, the more brand awareness increases.

For example, did you look at the image on this page?

You probably registered that this was a can of Coca Cola, well before you realized that it was written in another language. This is a perfect example of a rock solid brand identity. The name, tagline, and logo are all different, but the style remains iconic and recognizable even with varied elements.

Coca-Cola is also a huge umbrella brand, with various sub-brands including Diet Coke and Coke Zero. When you work with a branding agency, we can assure that any sub-brands emerging from your existing brand are cohesive, and work together with the overarching voice of your company.

At Pulley Media, we will spend time researching your brand history, and working towards achieving the style and attitude that meets your needs.

This can mean either rebranding your company (building a new image from the ground up), or just some some tweaks (a new logo font, for example). We pride ourselves on being a boutique marketing agency that helps small businesses grow, by caring about each detail that defines who you are.