The holidays are here with us again, it is time for businesses to think about their marketing strategies to use for the holiday shopping spree. The first and most important of these strategies is the creation of buyer personas, just like the police make sketches, to help you understand your potential customers. Below is a
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Marketing for a holiday is a fun way to engage customers, stay current, and increase your brand’s reach. So we dove in and got our creative juices flowing with this list of ways you can have a little fun this Halloween with your marketing strategy! Trick or Treat This is an easy one –
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A website redesign is an exciting time for a brand. Often they have an old website, or have simply been using social media to represent them online. It’s important to set out roles, expectations, and deadlines before beginning. This ensures that the process goes as smoothly as possibly. At Pulley Media, this begins with a
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A well-crafted contact form is worth more than gold in the world of digital marketing. It’s often the result of a beautiful symbiotic relationship, a team effort between search engine optimizers (who know what the site’s users have been looking for), and graphic designers (who know how to attract those users visually). Pulley Media is
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Designing a website for a brewery or bierhaus is an exciting task. The craft beer explosion is sweeping the nation, and webmasters are seeing brewery website design come up more and more. Here is a checklist of items that must go into a great brewery website: Brewery Website Design Checklist 1. Age Verification It should
Learn MoreSocial media marketing is a great way to get your brand and name out there. In fact, 47% of Americans claim that Facebook is their primary influence when it comes to making purchases. These days, however, Facebook is overcrowded with marketers with 93% of marketers using Facebook to promote their business, while Instagram is “just
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It’s a common problem; you send content out into the internet, and it disappears never to be heard of again. Instead of leads, you can practically hear the crickets. What can you do to get the leads you need? First you need a strategy that can be refined. You will also need to analyze and
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Pantone has declared their color of the year for 2015, and Marsala is the beauty that made the final cut. So what is Marsala? Is it brown? Is it red? Is it purple? Most often described as a pink-ish light brown, Marsala has a fascinating trait that other colors of the year have not –
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When we launch a website at Pulley Media, we always include a handy little feature called a CMS. This stands for Content Management System, and it’s designed to make your life 200% easier as our client. A CMS means that any time you’d like to update something on your website – whether it be adding
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If you’re reading this, you already know that industry trade shows can be enormously beneficial in building your brand or company. Just once or twice a year can make a huge impact on your client reach. In a nutshell, trade shows offer: An opportunity to scope out the competition. While at the show, you’ll see
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It’s natural to be a little bit nervous about changing your branding. Looking around your office or website and seeing the same colors, fonts, and logo can be comforting. It’s your brand, and it feels like home to you. We’ve put together a list of things you should consider when you’re making the decision to
Learn MoreLet’s pretend for a second that you’re a doctor, fresh out of medical school and just starting up your own practice. You launch a new website. You are careful to create perfect, user-friendly content for your users. You take great photos, and begin blogging right away. You’ve followed all of the steps for the kind
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