Being in internet marketing, it’s my job to get people to reach out to my clients. So when I see a great marketing idea anywhere, I try to find a way to apply it to my business.

You see, one question we get every often is this:

What happens after I get a contact from my website? How can I convert that lead into a customer for life?

I’d like to share a story with you. I recently tried out a new local business for the first time (full disclosure: it was a hair salon). At the end of my appointment, I was handed an envelope with my name neatly printed on it. Wow! Just for me? I didn’t even care what it was. It was personalized, and it implied that they had prepared for my visit.

Inside, it had a series of cards, each with a different discount printed. This visit, they were offering a percentage off a product purchase. The next visit, they offered a free nail service. And as for my third visit? 20% off of any service that I’d never had before. I was excited, they cared to see me come back, and they wanted to bribe me to do so! I love a good bribe.

So how does this apply to you?

The point of sharing this is, I got excited to go back through their incentive program. When it came time to go back, those cards popped into my head, and I eagerly located them to remind myself just what “prize” I’d get this time.

Rewards programs, loyalty cards, and check-in discounts are all methods of keeping the customers you have. It’s important to dedicate a portion of your time and budget to developing these marketing practices.

Remember, if you need help, try us!

Pulley Media is always here to help. Though our primary focus is your digital marketing strategy, we can always work with you to develop design and content for a promotion that is consistent with your branding. Just ask!