Let’s pretend for a second that you’re a doctor, fresh out of medical school and just starting up your own practice. You launch a new website. You are careful to create perfect, user-friendly content for your users. You take great photos, and begin blogging right away. You’ve followed all of the steps for the kind of user experience that search engines are looking for. Let’s say your domain name is www.doctoryournamehere.com .
Now, let’s say another doctor moves to your city (Miami) and has more money than you. He/she spends $35,000 and secures the domain name www.MiamiDoctor.com.
Their rankings instantly climb, because their domain name matches a common keyphrase that users are searching for.
I know what you’re thinking:
“That’s not fair! Why should the results go to the highest bidder?”
Exactly!
Google is on to these folks, and has taken steps in recent months to de-value this type of domain name. So, if you previously owned the website MiamiRestaurant.com, it’s going to take more than that to get you to the top of search results moving forward.
So, if your domain fits this profile, and your site visits seemed to take an unusual dip in the past few months, consider a new strategy. SEO marketing is ongoing, and the goal should always be to make your website the best for your customers, not for search engines.
We’re in Miami, serving customers nationwide. If you need to revisit your SEO strategy, give us a call. Pulley Media is here to help you.
