Topical Wellness Patch

We were tasked with naming and designing the packaging for a wellness patch, with 3 different packaging styles representing variants of the product. Immediately following that, we began working on their social media campaign to increase brand recognition. Ultimately, this brand was sub-contracted to a larger brand name, and independent brand socials were discontinued.

Competitor Research

We began by researching the needs of this market, and the competitors in both the lifestyle and medicinal spaces. This company wanted to establish themselves as a wellness product, not a recreational one. The brand needed to reflect this.

Brand Launch

This industry is highly regulated, and faced unique challenges before launch. We were limited in which platforms we could sell on, and relied heavily on Influencer & TikTok advertisement to get the word out about the product.