Today we’re going over how to come up with a creative, catchy, buzzworthy name for your new product or brand. Watch the video above and read below for the bullets.

First and foremost, there’s a lot of work to do before you name your brand – demographics of your target audience, who you’re speaking to, etc. That is a giant element of brand identity development, but not what we’ll be addressing today (we’d be here forever guys).

Let’s say you want to come up with a name for a coffee shop, let’s talk through our options for brand name styles.

Adjective + Noun

The Lucky Cup, Yummy Roasts

Noun + Noun

Roasters and Toasters, common for law practices “Name + Name” – offers a no-nonsense approach, but can be used for less serious brands too. Rodan + Fields for example. Jimmy Johns Subs. For my non-existent coffee shop, I might call it Drips and Sips.

Existing (often unrelated) word, sometimes with the spelling changed.

Target. Apple. These usually come completely out of left field. If we’re still talking about a coffee shop, since coffee places are so common and you’d be competing in search for places with “coffee” somewhere in the name, I would still recommend using the phrase somewhere in this instance. For example, if you went with the word “Puzzle”, I’d say to go for “Puzzle: Coffee House”.

Use Another Language

(Latin, Greek, French, Spanish). You can use the word alone, for example, Taso means cup… I may just stick with “Taso”, or I may go with Adjective + another language. Or maybe “Steel Taso” – combining the use of the other language method, with an adjective. See? Easy!

Give it a home!

Names with synonyms for the word “house” or “place” are… well, commonplace.

House of Roasts. Coffee Spot. The Caffeine Post.

Invent a word.

This is often used for products. Some famous examples include Google. You may look up word endings and beginnings on a grammar website, that’s a good place to begin. The Latin word for coffee is capulus, and a common ending to latin phrases is “um” as in consortium – so maybe I would invent the word Caferum, and add a long U sound so it reads as “Café Room”. I’ve just combined inventing a word, using another language, and giving it a home! BOOM!

Ready to learn more about branding? Happy to help! Let’s get in touch.