Social media marketing is a great way to get your brand and name out there. In fact, 47% of Americans claim that Facebook is their primary influence when it comes to making purchases. These days, however, Facebook is overcrowded with marketers with 93% of marketers using Facebook to promote their business, while Instagram is “just getting warmed up” with only 36% of marketers using it for promotion.
Currently, however, it looks like Facebook has plateaued, while Instagram is growing rapidly. In fact, a mere 32% of Facebook users interact frequently with brands, while 68% of Instagram users do. This implies that Instagram provides an engagement that is 58 times greater per follower. When a company brand posts to Facebook, only 6% of their followers will even see that post, due to changes made to facebook pages that greatly restrict the number of followers who are shown a specific post to a page. On Instagram, on the other hand, 100% of their followers see posts in their feeds.
Lastly, an interested follower on Facebook is estimated to be worth about $55, but that same fan on Instagram is worth ten dollars more. Check out this infographic from selfstartr.com: it indicates that at the same time that Facebook has experienced a 63% decrease in organic marketing reach since 2012, Instagram has exploded with a 115% increase during the same period.
